PRODUCT DESIGN
Orglevelreports
Oxford English Hub
Professional Experience
Experience
2022 — 2025
2022 — 2025
Digital Product Designer
Oxford University Press
Oxford, England, United Kingdom
- Maintained and enhanced a sustainable design system serving multiple product teams across Oxford English Hub — OUP's largest ELT platform
- Worked in agile cross-functional squads to ship features from discovery through to production release
- Conducted usability tests using Maze and moderated live sessions, synthesising findings into actionable design improvements
- Led end-to-end projects from discovery/define phase through iterative design sprints to final handoff and production QA
2020 — 2022
2020 — 2022
Senior UX/UI Designer
Reward Lion
United States (Remote)
- Boosted revenue growth by 14% through a user interview-driven redesign of the core product experience
- Drove 137% increase in annual revenue by designing and launching new platform verticals from zero to market
- Reduced bounce rate by 8% through data-informed landing page optimisation and improved onboarding flows
- Achieved 90% positive feedback across 25 completed projects through systematic user testing and iteration
2017 — 2020
2017 — 2020
UX/UI & Visual Designer
Salam Software
Denmark / Serbia
- Developed user-friendly mobile app concepts from initial research through high-fidelity prototypes
- Collaborated with front-end and back-end developers on websites and mobile applications
- Won two logo design competitions showcasing strong visual identity and branding skills
2013 — 2017
2013 — 2017
Architect
Soudan Engineering & Consulting
Alexandria, Egypt
- Delivered user-centric architectural projects combining functional design with aesthetic vision
- Increased revenue by 24% through client recommendations and repeat business
- Worked closely with site engineers to ensure accurate design implementation and quality control
2010 — 2013
2010 — 2013
Graphic Designer
Various Companies
Alexandria, Egypt
- Created a widely distributed city booklet that became a key tourism marketing asset
- Designed over 50 logos for clients across industries — hospitality, retail, tech, and education
- Contributed to successful marketing campaigns spanning print, digital, and outdoor media
2007 — 2010
2007 — 2010
Freelance Web & Brand Designer
Freelancer.com
Remote
- Maintained a 4.6/5 rating while serving 30+ clients across web design, branding, and print
- Built a network of long-term clients through consistent quality and reliable delivery
Skills
Design SystemsUser ResearchUsability TestingWireframingPrototypingInteraction DesignResponsive DesignAccessibilityAgile / ScrumDesign ThinkingArt DirectionInformation Architecture
Tools
Figma
SketchAdobe XDPhotoshopIllustratorAfter EffectsInDesignInVision
Miro
Maze
Jira
Confluence
HTML5
CSS3
Tailwind CSS
React3ds Max
AutoCAD0Years of Experience
0+Projects
0+Clients
Education & Certifications
Arab Academy for Science, Technology & Maritime Transport
Bachelor's of Architectural Engineering
2002 — 2010
Certifications
Google UX Design Certificate· GoogleInteraction Design Foundation· IxDFNielsen Norman Group UX· NN/gAgile & Scrum Certified· Scrum.orgRIBA Part 1· Royal Institute of British ArchitectsDesigning iOS and Android Apps· LinkedIn LearningInteraction Design: Structure· LinkedIn LearningUser Experience for Web Design· LinkedIn LearningSuper Mentor· ADPList
ADPList Super Mentor
Giving back to the design community through dedicated mentoring sessions
0Minutes Mentored
0Reviews
Featured Projects
Selected Work
Portfolio
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PRODUCT DESIGN
LearnerDashboard
Oxford English Hub
UX RESEARCH & DESIGN
OrgIntegration
Oxford English Hub
UX RESEARCH & DESIGN
OfflineSolution
Oxford English Hub
DESIGN SYSTEM
ComponentsProduction
Oxford English Hub
DESIGN SYSTEM
DesignSystem
asoudan.com v1.0
CAMPAIGN
NanoGPS
Teaser Campaign
UX/UI
PrivateTransport
Mobile App
UX/UI
ZASAir
Website Renovation
UX/UI
Seater
Reservation App
CAMPAIGN
DealNBuy
Social Campaign
UX/UI
RoyalHome
E-commerce Platform
BRANDING
LogoCollection
Brand Identity
UX/UI
DealNBuy
UX/UI Platform
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